Vineeta Singh is the CEO and founder of Sugar Cosmetics, a leading cosmetics brand in India. She started the company in 2010, and it has since become one of the most popular brands in the country.

Sugar Cosmetics was started with the vision of providing high-quality, affordable cosmetics to Indian women. The company offers a wide range of products, from lipsticks and eyeliners to foundations and concealers.

Sugar Cosmetics is one of the few brands in India that is completely cruelty-free, and all of their products are vegan and free of harmful chemicals.

The company has been featured on Shark Tank India, and Vineeta Singh has won numerous awards for her work in the cosmetics industry.