End-to-end IP strategy

Category: Trademark & IP. From ₹9,999/mo. Typical timeline: Ongoing.

Overview

IP Portfolio Management is an ongoing engagement that tracks and coordinates a company's entire intellectual property estate — trademarks, patents, designs and copyrights across jurisdictions — handling renewal deadlines, watch services for potential infringement, licensing documentation and strategic filing decisions as the business grows, rather than treating each registration as a one-off task. It is built for businesses with more than a handful of IP assets who need a single point of accountability instead of tracking deadlines across multiple registries themselves.

Who needs it

• Growing companies with an expanding trademark portfolio across multiple classes or countries
• Product companies with a mix of patents, designs and trademarks needing coordinated management
• Businesses preparing for fundraising or M&A where IP due diligence readiness matters
• Franchise or licensing businesses needing to track third-party use of their marks

Eligibility

• Businesses holding multiple trademarks, patents, designs or copyrights across one or more classes/jurisdictions
• Companies planning ongoing product or brand expansion that will generate new IP filings regularly
• Businesses that have previously missed renewal deadlines or lack a centralised IP record

Documents required

• List of existing trademarks, patents, designs and copyrights with registration numbers
• Prior renewal and prosecution history for each asset
• Licensing or assignment agreements currently in force
• Business roadmap for new products/brands likely to need fresh filings

Process

1. Portfolio audit — Compile a complete inventory of existing IP assets, their status, class coverage and upcoming deadlines.
2. Gap analysis — Identify unprotected brand elements, products or markets that should be filed for.
3. Ongoing monitoring — Set up watch services for new conflicting applications and track renewal deadlines across the portfolio.
4. Coordinated filing and enforcement — Handle new filings, oppositions, renewals and licensing documentation as they arise, under one engagement.

Government fees

• Government fees: Billed per filing/renewal as applicable (trademark, patent, design fees per respective schedules)

Professional fee

Our fee starts at ₹9,999 per month, covering portfolio tracking, watch services, renewal management and coordination of new filings (individual filing/government fees billed separately as they arise).

Timeline

This is an ongoing engagement rather than a one-time filing; the initial portfolio audit and gap analysis typically takes 2–3 weeks to complete before monthly monitoring begins.

Deliverables

• Consolidated IP portfolio register with renewal calendar
• Periodic watch/monitoring reports flagging potential conflicts
• Coordinated filing and renewal execution across the portfolio
• Due-diligence-ready IP documentation set

Frequently asked questions

How is this different from filing individual trademarks or patents?

Individual filings handle one asset at a time; portfolio management is a continuing engagement that tracks all assets together, catches renewal deadlines proactively, and monitors for conflicts across the entire estate.

Do you handle enforcement if we spot an infringement?

Yes, watch alerts and enforcement action (oppositions, cease-and-desist, infringement proceedings) are coordinated as part of the ongoing engagement.

Is this suitable for a company with only one or two trademarks?

It is most valuable for companies with multiple IP assets or active expansion plans; a company with a single mark may be better served by a one-time renewal or filing engagement.

Common mistakes

• Tracking IP renewal deadlines manually across spreadsheets and missing one
• Filing new marks/products without checking the existing portfolio for overlap or conflict
• Not setting up watch services, allowing infringing marks to register unchallenged
• Treating IP filings reactively instead of aligning them with business expansion plans

Penalties for non-compliance

• Missed renewal deadlines across a portfolio compound into potential loss of multiple registrations
• Unmonitored conflicting filings by competitors can dilute or block the company's own brand expansion
• Poor IP records can slow down or reduce valuation during fundraising or acquisition due diligence

Legal references

• Trade Marks Act, 1999; Patents Act, 1970; Designs Act, 2000; Copyright Act, 1957 — the respective governing statutes for each asset class in the portfolio
• IP India (CGPDTM) — the central registry body overseeing trademarks, patents and designs